Google has introduced AI Mode—a conversational, expert-like search experience—as part of its next major step to transform how people find information online. Announced at the company’s annual developers conference, this update marks a deeper integration of artificial intelligence into Google’s core services, including the search engine that made it a global giant.
A Smarter Way to Search
AI Mode is now available to all users in the United States. It lets people interact with Google Search like they’re speaking to a knowledgeable assistant. The launch follows a short testing period through Google’s Labs division and aims to make search feel more natural and personalized.
Read: Microsoft Showcases AI Strategy at Developer Conference
Powered by Gemini 2.5
At the heart of this upgrade is Gemini 2.5, Google’s newest AI model. It enhances search results and fuels upcoming features, such as live video search and automatic online purchases, including concert tickets. These tools reflect Google’s ambition to stay ahead in an increasingly competitive AI landscape.
Expanding into Wearable Tech
In another bold move, Google previewed its return to the smart glasses market with Android XR-powered eyewear. The upcoming device will include an AI assistant and hands-free camera, built in partnership with Gentle Monster and Warby Parker. While details on pricing and release are unclear, the product aims to rival Meta and Ray-Ban’s AI glasses.
Changing Search Habits
Google’s AI Overviews—summarized answers appearing above traditional search links—have already altered user behavior. Around 1.5 billion people interact with these overviews, often typing longer and more complex questions. Yet, a recent study by BrightEdge shows that clickthrough rates from Google searches have dropped nearly 30%, as users are increasingly satisfied with AI-generated summaries.
Rising Competition and Legal Pressure
With the rise of competitors like ChatGPT and Perplexity, Google is acting fast. The decision to roll out AI Mode widely shows its confidence in avoiding misinformation issues. Meanwhile, antitrust trials continue to challenge Google’s dominance, with Apple revealing a decline in Safari-based Google searches due to AI alternatives.
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