In a bold legal move, Nintendo has sued tech accessory brand Genki over a controversial Switch 2 lawsuit tied to a replica showcased at CES 2025. The Japanese gaming giant accuses Genki of trademark infringement, false advertising, and unfair competition following its display of a device it claimed was based on insider knowledge.
CES Showcase Sparks Legal Storm
The mock device, designed to resemble Nintendo’s unannounced Switch 2 console, grabbed headlines at the tech expo. Genki initially promoted the product as a credible preview based on confidential sources.
Nintendo’s legal team swiftly responded by confronting Genki representatives at the event.
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Legal Action Targets Product Promotion
Nintendo filed the lawsuit in the U.S. District Court for the Central District of California. The complaint demands an immediate halt to the promotion and sale of any Genki products linked to the mock Switch 2. It also calls for the destruction of all related materials, claiming the display violated intellectual property rights and misrepresented the brand.
A Case With Industry Implications
This lawsuit highlights Nintendo’s strict control over product launches and its zero-tolerance policy toward brand misuse.
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